Rishna Maulina Pratama
SEO Content Writer
Creating content with purpose.
I help brands turn ideas, information, and search intent into clear, engaging, and SEO-friendly content that delivers value to readers.
About Me
I’m an SEO Content Writer who believes that great content should do more than rank, it should connect with the right audience and deliver real value.
With experience creating content across various industries, I combine SEO strategy with clear, engaging, and reader-focused writing. From keyword research and search intent to content planning and on-page optimization, I enjoy turning complex topics into content that is easy to understand, relevant, and aligned with a brand’s voice.
I’ve worked on a wide range of topics, including healthcare, mother & baby, coffee and F&B, marketing and technology, home appliances, education, travel, and lifestyle.
For me, SEO writing is not about filling an article with keywords. It’s about understanding what people are searching for, why they are searching for it, and creating content that gives them the answer they need, while supporting the brand’s goals.
My approach is simple: write for people, optimize for search, and create content that makes an impact.
Work Experience
2018 - present
SEO Content Writer
Yogyakarta
Conduct keyword research and search intent analysis to identify content opportunities.
Create SEO-friendly articles, content briefs, and outlines across multiple industries.
Optimize content using on-page SEO best practices and relevant keywords.
Adapt content to different brand voices, target audiences, and business objectives.
Research and translate complex topics into clear, engaging, and reader-friendly content.
Collaborate with editors and SEO teams to ensure content quality and optimization.
Revise and optimize existing content based on SEO requirements, editorial feedback, and performance insights.
Ensure content meets brand guidelines, SEO standards, readability, and quality requirements.
Education
2012-1016
Bachelor Degree of Phsychology
Islamic University of Indonesia
2019-2021
Bachelor Degree of Magister Management
STIE Widya Wiwaha
Selected Work
HEGEN
Created SEO-driven content for Hegen, focusing on breastfeeding, baby feeding, and parenting topics. I combined search intent, SEO optimization, educational storytelling, and Hegen’s brand voice to create content that is informative, relatable, and valuable for parents.
NIKO ELECTRONIC
Developed SEO-focused content for Niko Electronic, covering gas stoves, kitchen appliances, product features, and buying guides. I transformed technical product information into engaging, reader-friendly content that addresses search intent, educates consumers, and supports the brand’s digital visibility.
CITY VISION
Developed SEO-focused content around OOH advertising, digital marketing, and brand visibility. I translated advertising concepts into informative and engaging articles that align with search intent while helping strengthen City Vision’s digital presence and brand authority.
GWK CULTURAL PARK
Developed SEO-driven content for GWK Cultural Park, focusing on tourism, Balinese culture, attractions, and visitor experiences. I combined SEO strategy with destination storytelling to create informative and engaging content that introduces GWK to a wider digital audience.
SUNNY DAY
Developed SEO-focused content around digital marketing, marketing technology, CRM, loyalty programs, performance marketing, and customer engagement. I translated complex marketing concepts into clear and engaging content designed to educate audiences, address search intent, and strengthen SunnyDay’s digital presence.
EIGER ADVENTURE
Developed SEO-focused content around outdoor activities, adventure, travel, and lifestyle. I combined search intent, SEO strategy, and engaging storytelling to create informative content that resonates with outdoor enthusiasts while supporting Eiger’s digital visibility and brand presence.
T-SPACE BINTARO & BEYOUTIFUL
Developed SEO-driven content around beauty, lifestyle, wellness, and self-care. I combined SEO strategy with engaging, reader-focused storytelling to create content that provides value to audiences while supporting brand awareness and digital visibility.